Cole LaBrant Net Worth

Cole LaBrant net worth in 2026 is estimated at $3 million [1][2]. Some outlets put the figure at $2 million or $2.5 million, while the family combined wealth is quoted much higher, near $18 million [1][2][4]. The $3 million figure is the best estimate of Cole personal share after splitting the channel income across the household [1].

The LaBrant Fam channel earns an estimated $3 million a year from YouTube advertising alone [4]. Brand deals, sponsorships, merchandise and their book add more income on top of the ads [1]. The channel has more than 12.8 million subscribers and billions of total views [4].

Cole LaBrant has five children with his wife Savannah: Everleigh, Posie Rayne, Zealand Cole, Sunday Savannah and Beckham Blue [4]. Everleigh, born December 14, 2012, is Savannah daughter from a previous relationship, and Cole is her stepfather [4]. The youngest, Beckham Blue, was born in May 2024 [4].

LaBrant first became famous on Vine as part of the group Dem White Boyz, who made comedic twerking videos [4]. He met Savannah in 2016, and their relationship became the center of their YouTube channel, which grew into The LaBrant Fam with more than 12.8 million subscribers [4].

Cole and Savannah published Cole and Sav: Our Surprising Love Story in 2018, a book about how they met and built their family [4]. The book became a bestseller and added publishing income beyond YouTube [4]. It cemented their image as a Christian family brand and helped grow their audience [4].

LaBrant lives in Tennessee with his wife Savannah and their five children [4]. The family moved from California to Tennessee and bought a $2.3 million mansion, where they film their daily vlogs [4]. They have said the move was about raising their children away from the Los Angeles influencer scene [4].